2021 Agenda


A Luxury Home Design Summit badge is required for access to the conference sessions, breakfasts, lunch, receptions, and book signings.

COVID Protocol: For all participants, we will require proof of full vaccination or a negative COVID test within 72 hours of arrival at the event. We will be following local authority guidance as we get closer to the event regarding a mask mandate.

Tuesday, October 26, 2021

1:00PM - 6:30PM

Registration for the Conference in the Monomoy building on the campus of the Chatham Bars Inn Resort  

Pick up your badge and swag bag.

Registration Sponsor:

Swag Bag Sponsor:


Champagne Tasting and Conference Kick-Off in Monomoy

Champagne Tasting Sponsor:


Opening Keynote: "Poetry of Place" presented by Bobby McAlpine

In this talk based on his book, Poetry of Place (Rizzoli 2017), Bobby McAlpine speaks about the creation of romantic houses over his 35 plus year career. Bobby delves into the heart’s longing for home and breaking the rules of traditional architecture, harvesting what is true to tell your own story.

Born in an Alabama sawmill town, Bobby McAlpine designed his first house at the age of five and hasn’t stopped since. Architect, romantic, poet, and entrepreneur, he envisions home as a timeless, graceful, and emotionally evocative place. From the time he founded the firm in 1983, he has realized this ideal in a diverse array of traditional styles and regional vernaculars for clients all over the country and abroad. Today, known simply as McALPINE, the firm embraces a brilliant and eclectic family of architects and interior designers with offices in Atlanta, Nashville, New York and Montgomery. They have been listed on Architectural Digest’s AD100 and Elle Décor’s A-List.


Bobby McAlpine
Architect and Designer
Principal, McALPINE


Keynote Sponsor:





Home Sales and Luxury Design: Market Analysis and Forecast
Low interest rates along with strength in home sales drive spending on luxury design, architecture, landscapes, and remodeling. Luxury consumers spend most when transitioning to new homes or remodeling current structures. Danushka invests most of her time in Washington, DC at the National Home Builders Association immersed in home builder statistics and real-time conversations designed to turn trends into outlooks and forecasts.

Danushka Nanayakkara-Skillington
Assistant Vice President for Forecasting and Analysis
National Association of Home Builders


Welcome Reception-  Chatham Bars Inn Resort

Reception Sponsor:





Meet the Authors and Book Signings
Read more about our book signings
5:00PM-6:30PM during the Welcome Reception


Bobby McAlpine


Madeline Stuart

Wednesday, October 27, 2021


Registration in Monomoy
Pick up your badge and swag bag.


Registration Sponsor:

Swag Bag Sponsor:


Breakfast at the Chatham Bars Inn Resort

Breakfast Sponsor:


Welcome and Introduction



Kathy Bush
New England Home
Co-Founder, Luxury Home Design Summit



Adam Japko
CEO, Esteem Media
Co-founder, Luxury Home Design Summit
Founder, Design Influencers Conference


9:15AM - 9:45AM

State of Design Leadership Report

The last two years demonstrated that leadership of luxury home design businesses are resilient and resourceful. Yet, some lingering and newly emergent operating imperatives came to the forefront creating hand wringing and urgent attention.  High Point Market, Esteem Media, and New England Home, LLC combined forces to survey their aggregate communities to get a better understanding of the shifting priorities for leaders of home design businesses.  Driving growth, managing human resources, product sourcing, technology investment, sales and marketing and other top priorities were examined.  This presentation will provide attendees with a first look at these results and where the industry finds it's largest obstacles and opportunities.

Report presented by:

Adam Japko
Esteem Media







Keynote: Embrace The Constraints
Why Adding Constraints Sparks Innovation, Action & Builds Business

Sure. Covid-19 created some constraints. We were constrained to our desks, our homes, our families, and Zoom calls. We found ourselves constrained to virtual design meetings and walk-throughs, virtual design sessions and sales calls, virtual networking, and virtual happy hours.

For some, these constraints severely affected our businesses.

For others, the constraints became fuel for growth. If the pandemic has taught us anything, it's that constraints breed creativity.

In this exhilarating and inspiring 60-minute keynote session, Andrew Davis will break down how any leader can use constraints to drive better outcomes - pandemic or not!

You'll learn the three things successful leaders do to spark innovation and action. Andrew will reveal how small bets with massive constraints result in outsized results. He'll even show you how one business beat the pandemic by snooping through old SEC filings and what you can learn from their success.

More importantly, you'll walk away ready to apply intelligent constraints to your business: limitations that turn business as usual into the highest risk option.

Are you ready to embrace the constraints?

Keynote Sponsor:



Andrew Davis
Best-Selling Author and Internationally Acclaimed Keynote Speaker



Networking and Refreshment Break in Monomoy

Break Sponsor:

11:30AM - 12:15PM

Optimizing Value, Niche, Role and Rightful Revenues in Luxury Design Businesses
Have you embraced the real value that your specific luxury design business offers the perfect client? Do you make an appropriately outrageous promise, around that value, and pair it with your own appropriately outrageous ask? Defining, owning, and embracing the power of your niche are first steps to optimizing revenue in any successful creative business environment. After that, it’s about having the right horses and learning to talk to the smallest possible viable audience as a foundation for scaling your business.

Session Sponsor:


Sean Low
Business Coach for Home Design
Principal, The Business of Being Creative



Luxury Home Design Through the Lens
Often overlooked as market trackers, successful luxury design photographers spend more time around projects, reveals, and design professionals than most. Design media and designers are more engaged with their photographers as partners than ever before. They see the trends with objective eyes, and use their craft to highlight the most important elements of any project. In this session you will hear from the most successful luxury design photographers about their conclusions of where design is heading, trends they see inside their large bodies of work, what consumers are asking for, how design pros work best with photographers, and the things they wish they could say to you when you are paying them to shoot for you.


Karin Lidbeck Brent
Contributing Editor, New England Home

      Laura Moss

                     Greg Premru


 Sarah Winchester





Lunch at the Chatham Bars Inn Resort

Lunch Sponsor:


Roundtable Sessions  - topics and chairs to be announced
Relevant topics within disciplines or cross-disciplines will be spearheaded by roundtable chairs during the second hour of lunch -- RSVP required and space is limited to first-come, first-served.


Building Your Design Dream Team: Dos and Don’ts for Attracting and Retaining Top Talent
(in a Frenzied Hiring Market)

Beyond a healthy project pipeline, building a talented, capable, and, most importantly, stable team is the most important factor in the success of an A&D studio business. And it’s perhaps the hardest thing to do.

Billy Clark and Clayton Apgar lead Billy Clark Creative Management (BCCM), an authority on talent acquisition and career strategy for the design and lifestyle industries. Their work with the architecture and interiors community focuses on AD100 caliber firms, in longtime collaborations with Kelly Wearstler, Studio Sofield, Roman & Williams and Peter Marino, among others. They are also the authors of the recently published, The Little Book to Land Your Dream Job, a primer on career strategy for anyone who needs a job – or wants a better one.

In their talk, they’ll share best practices and tips based on their daily conversations with the world’s
top design talent. Key takeaways include:

Do the Work to Create Operational Excellence. Build for the long term, even with short term pressures. Internal processes and systems are critical not just to the functioning of your business, but to attracting and keeping top talent. When evaluating a firm, designers not only pay attention to work culture but also to the functioning of an office, both project-related and administrative. The more demanding and chaotic the external factors – from project demands to difficult clients – the more important it is for talent retention to have a rigorous, thoughtful, and efficient internal operation.

Think Beyond a Job Description. Job Descriptions are generally one-sided hiring resources, offering more clarity to the candidate than to the firm. Delve deeper and more holistically. What, specifically, do you as a principal value in a team member? Think beyond descriptors such as, ‘wears many hats’ and ‘handles a fast-paced environment.’ Every studio wants those same qualities. What ‘soft’ attributes contribute to an employee’s success at your particular studio as opposed to at another?

Industry Reputation Matters. Designers and architects talk to each other. A lot. A studio can quickly gain a reputation as an unpleasant place to work. In this way, a principal’s leadership contributes to long-term team retention and success. Frankly, if you wouldn’t conduct yourself in such a way with a client, don’t do so with your team either.

Billy Clark and Clayton Apgar
Billy Clark Creative Management (BCCM


Emotional Intelligence

Research tells us that 90% of top performers are high in emotional intelligence. Leaders with higher emotional intelligence lead teams that exhibit higher levels of employee engagement. According to Forbes, teams with higher employee engagement are 21% more productive than other teams. Clearly, there’s a direct link between employee engagement and an organization’s ability to meet strategic goals. To unearth this unseen potential in our teams it’s critical to develop our emotional intelligence. The good news is: Emotional intelligence can be learned.

In this talk, Arturo introduces his proven EI three step approach to help managers and leaders to develop their emotional intelligence.
1. Self-Awareness,
2. Control of Everyday Actions,
3. Creating relationships that inspire people to do more and be more.

This EI approach drives connection, growth, and commitment between peers and leaders. Your Audience will learn:
-How to identify, understand, and manage emotions.
-How to make emotions work for them, instead of against them.
-How to influence and manage relationships.
-Why people with high EI are the best leaders

Arturo Henriquez
Best-Selling Author and Entrepreneur


5 Neuroscience Secrets of Persuasive Communicators

Want people to do what you want them to? Then you should know about the emerging field of neuromarketing. It can have a huge impact on how you communicate – both in person and in your marketing materials.

Social scientists uncover new information every day that confirms that people often don’t make well-thought-out decisions. Instead, they rely on hard-wired decision defaults that influence everything from what they read … to who they trust … to how they behave.

In order to be a persuasive communicator, prompting people to do what you want them to, you need to know what these common decision defaults are. And you need to know how to use them to your advantage – whether you’re trying to influence your customers, your prospects, or your team.

Discover the decision-making shortcuts all humans have, and how you can harness them to become a more effective, more persuasive communicator. Don’t risk being ignored, overlooked, or forgotten. Gain a competitive advantage by knowing the right way to word your ideas and your marketing messages.

Nancy Harhut
Cofounder and Chief Creative Officer
HBT Marketing



Marquee Presentation Sponsored by Monogram

Melanie Gowen is an esteemed property designer and real estate agent on Nantucket.  She excels at creating highly individualized properties -  environments and lifestyle experiences - that enhance the life of her clients.  Learn why Melanie believes Monogram “redefines luxury,” and why the Hearth Oven is her favorite appliance when you watch her video interview from her latest project location on the island.

Heather Guerriero Dans

As a Monogram Sales Manager, Heather is passionate about increasing awareness of the Monogram brand. A high energy sales pro, she is dedicated to educating leaders in the luxury home industry about the materials, performance, and ownership experience they can offer clients, and the opportunities they can enjoy, when working with Monogram.



Sponsored by:


Networking Reception at the Chatham Bars Inn Resort

Networking Sponsor:

Meet the Authors and Book Signings
Read more about our book signings
5:30PM-7:00PM during the Networking Reception


Mally Skok


Billy Clark and Clatyon Apgar

Thursday, October 28, 2021


Registration for the Conference at Monomoy
Pick up your badge and Swag Bag

Registration Sponsor:

Swag Bag Sponsor:


Breakfast at the Beach House Grill in the Chatham Bars Inn Resort

Breakfast Sponsor:


Keynote: Madeline Stuart
Madeline Stuart is a leading member of the Los Angeles design community whose projects reflect a collaborative relationship between architecture and furniture, function and form, client and designer.

Over the past 25 years, the work of Madeline Stuart & Associates has been featured in numerous publications including, Architectural Digest, Elle Décor, Veranda, Town & Country, House & Garden and House Beautiful. The firm has been distinguished by its inclusion on the AD100, Architectural Digest‘s prestigious list of the top 100 design & architecture firms.

Keynote Sponsor:


Madeline Stuart
Renowned Interior Designer and Author
Principal, Madeline Stuart & Associates


Referrals without Asking- 5 Simple, Easy-to-Follow Steps to Unleash Your Referral Explosion
Have you ever been told to receive referrals you just “have to ask?” But what if you don’t want to ask? Is there another way to build a business with new clients coming through referrals that you DON’T ask for and is consistent and reliable? Join Stacey Brown Randall of Growth By Referrals for a discussion on how to create a business strategy that can increase your business growth through referrals. With hundreds of her students experiencing a referral explosion, Stacey will share the mindset, principles and strategies she teaches on building a Referral Growth Model that can be executed, automated and measured. There is a better way to generate referrals…you just need to learn how. Let Stacey teach you.

In this session, you will learn:
● The Real Definition of a Referral
● Why the “Asking” Advice is All There Is and Other Old School Referral Triggers
● The Referral Mindset and Who to Generate Referral From
● 3 Keys to Unleash Your Referral Explosion


Stacey Brown Randall
Entrepreneur, Award-Winning Author, Generating Business Referrals Without Asking
Host, Roadmap to Grow Your Business


Networking and Refreshment Break in Monomoy

Break Sponsor:



Every interaction presents the opportunity to lead and have a positive impact on others. Great leaders are not only able to motivate, inspire, and bring out the greatness in others, but also in themselves. The question is not whether or not you are a leader; the question is...how will you lead?

Your style of leadership affects the decisions you make and the actions you take. Your business, as it is now, is a result of the decisions you made 3 hours ago as well as 3 years ago. In order to grow your business and grow as a leader, it’s important to understand where you are now, so that you can determine with clarity, where we want to go and grow.

What you will gain:
● Clarity around your reactions to stress as well as how to lessen and manage those reactions
● Increased Clarity and Focus around your vision and goals
● Uncover the unsustainable patterns that are keeping you stuck, lead you to burnout, and keep you from making effective decisions.
● Clarity around the leader you currently are as well as around the leader you want to become

Ginna Christensen
Business, Marketing and Leadership Coach in the luxury home design industry



Planning, Funding, and Creative Leverage: Design Business Growth

During the last 18 months, the world has minted more millionaires in businesses all over the world than in any time ever in history. What do those successful business people know that others don’t? Well, it turns out there is one thing that helps more than anything while trying to grow your business sustainably:

And that is creativity.

Because in the process of running a successful luxury design business, opportunities for significant growth will present themselves organically all along your path. But taking advantage of them requires cash before revenue flow, investments in staff & equipment or other spends of time and money which is scary and out of step with normal operations of the business entity!

But there is hope.

In a groundbreaking keynote, Nir Bashan offers 10 tools from a Creator Mindset to help design businesses make solid plans, find new funding opportunities and think differently and creatively about their business. He will touch on his own tools such as The Little Victory, Switching Gears and Give It Away to help successful luxury design businesses feel comfortable about change & growth.

Afterall, creating new venture funding as part of your own operating strategy is not a big business luxury, it is a smart business operator's magic wand.


Nir Bashan
World-Renowned Creativity Expert
Founder, The Creator Mindset


Closing Remarks and Conference Adjourns