Sunday, May 19, 2019
12:00PM - 7:00PM
Opening Keynote: Timothy Corrigan
What happens when a global advertising icon shifts careers and ends up a leading Design Tastemaker? Prior to forming his design firm in 1998, Timothy Corrigan capped a successful career in advertising by heading up one of the largest advertising agencies in the world, Saatchi & Saatchi’s Bates' Worldwide international operations. Timothy has impeccable style and taste, and his business boomed, aided by a quick mind, French Chateaux, and a nimble media and content program. Timothy will take us through his career and how he used different content forms and marketing tactics to become one of the best-known names in design.
Monday, May 20, 2019
Breakfast at the Chatham Bars Inn Resort
Welcome and Introduction
Keynote: Steve Miller-Creating an Uncopyable Advantage
All businesses need to separate themselves from their competition. Organizations have historically relied on three primary components: product, service, and price. Today, products and services have become commoditized, and being “better” isn’t good enough. Being Uncopyable requires a new, fourth, component: attachment. Attachment strategies include Uncopyable branding, experience, and innovation.
Rethinking Luxury Design Marketing: The Media - Part 1
2018 was the year Design Media experienced the most tangible culmination of innovation and challenge that has brewed since the industry's recovery in 2012. Venerable national media faced head on challenges from digital upstarts, new media formats, and a legacy national operating model configured around an industry driven by local commerce. Hear from media veterans and pundits on how it has all coalesced and what the media landscape might look like in the near future.
Stylist, Editor, Writer, and Producer
Luxury Design and Lifestyles
Former Editor-in-Chief, Veranda
11:30AM - 12:30PM
Rethinking Luxury Design Marketing: Marketing Solutions for Design Professionals- Part 2
Driven by media developments and changing consumer habits/demographics, design professionals are reinventing traditional branding and transactional marketing tactics. From podcast, influencer, social media, and digital marketing strategies, design professionals have grabbed the opportunities in front of them to increase their own fair share of their markets. Hear from leaders in this marketing revolution and build a new edge in your own marketing activities.
NextGen Family Business Leadership in a Transitional World
Private design businesses with years of successful histories, whether or not family owned, face all the same inflection points that larger private and publicly owned companies regularly grapple with. Managing through market downturns, style shifts, product redevelopment, capital investment, acquisitions, divestiture, and more can be intimidating. Without experienced boards and expensive advisors, decision making during these phases can weigh heavy on operators. Hear from George Matouk, Jr., who now operates a luxury textile company founded by his grandfather in 1929, about how he took advantage of pivotal moments and is now leading a third-generation family business to a healthy and sustainable future.
Session 6 - Topic and speaker to be announced shortly
Round Table/Learning Lab with Steve Miller
Now that you’ve heard his philosophy of being Uncopyable, here’s your chance to go deeper. Steve will share the three methods for implementing Stealing Genius, plus answer your questions about how you can transform your business into a Category of One!
Renowned consultant and speaker on marketing and branding
Tuesday, May 21, 2019
Keynote: Alexa Hampton
The Secret Sauce- Creating a Showroom Environment that Spells Success with the Affluent Customer
In 2017, Sean was named one of the “Top 50 Innovators” in the kitchen and bath industry by Kitchen & Bath Design News. Sean Clarke’s company is known as a trailblazer in marketing to the affluent consumer. In this exciting presentation, he will share key lessons learned through more than 25 years of creating and evolving the experiential showroom environment that continuously inspires consumers to fall in love with Clarke’s luxury brands.
In this original talk, audience members will learn:
- Details of proprietary Clarke consumer research, conducted in 2018, that unlocks what affluent consumers value most in a showroom setting.
- How to engage upscale homeowners with sensual and tactile experiences.
- Valuable lessons learned about accomplishing more with less square footage.
Sean will dedicate 30 minutes to an entertaining and informative “show and tell” that not only explains Clarke’s “secret sauce,” but also shows images of the environments they have designed to inspire the most discerning homeowners. He will also share information about how Clarke’s meticulously trained team guides affluent consumers to select Clarke products and add on items that they never anticipated buying. Following the presentation, Clarke will offer a 15-minute Q&A session.
Networking and Refreshment Break
Primary Design for Second Homes: Exploring the Similarities and Differences in Designing Second Homes for a Discerning and Sophisticated Market
Luxury-market second homes have become paramount in the design industry wherein many clients are requesting the same level of architectural and interior design services for their second homes. Abundant areas for entertaining and accommodating guests are as important as refined home offices so that both owners and guests can be ensured of extended stays. Whether designing homes for the coast, mountains, or urban pied-a-terre’s, clients expect the same level of quality, beauty, and functionality in their second homes as found in their primary homes. Designers are challenged with meeting all of the needs of their clients while also creating homes that speak to the vernacular of the area and are sensitive to the environment, climate, and culture of the place.
Suzanna Cullen Hamilton will explore this topic with renowned interior designers Suzanne Kasler and William Peace to discuss the evolution of the second home now designed as a primary home, and to share their experiences of both the similarities and differences in designing second homes around the world.
Rebecca Vizard: Passion to Purpose
Lunch at the Beach House Grill at Chatham Bars Inn Resort
Branding Case Study: Luxury Residential Architecture
So many great architectural firms excel and actively promote their unique attention to purpose and function, character and location of the site, methods of construction, value for money, design quality and style, as well as a host of other matters promoted by a large pool of successful architects. Creating a firm brand around its large body of work and things that make any single firm uniquely successful and desirable are at the core of the brand story. In this session, you will hear how branding an architectural firm can be a difference maker and how to represent it in a way that resonates with like-minded clients and trade partners.
Speaker to be announced shortly.
Session 12-Topic and speaker to be announced shortly
Closing Remarks and Conference Adjourns