A Luxury Home Design Summit badge is required for access to the conference sessions, breakfasts, lunches, receptions, and book signings.
Monday, October 5, 2020
1:00PM - 6:30PM
Registration for the Conference in the Monomoy building on the campus of the Chatham Bars Inn Resort
Pick up your badge and swag bag.
Opening Keynote: Bobby McAlpine
Born in an Alabama sawmill town, Bobby McAlpine designed his first house at the age of five and hasn’t stopped since. Architect, romantic, poet, and entrepreneur, he envisions home as a timeless, graceful, and emotionally evocative place. From the time he founded the firm in 1983, he has realized this ideal in a diverse array of traditional styles and regional vernaculars for clients all over the country and abroad. Today, known simply as McALPINE, the firm embraces a brilliant and eclectic family of architects and interior designers with offices in Atlanta, Nashville, New York and Montgomery. They have been listed on Architectural Digest’s AD100 and Elle Décor’s A-List.
Architect and Designer
Home Sales and Luxury Design: Market Analysis and Forecast
Low interest rates along with strength in home sales drive spending on luxury design, architecture, landscapes, and remodeling. Luxury consumers spend most when transitioning to new homes or remodeling current structures. Danushka invests most of her time in Washington, DC at the National Home Builders Association immersed in home builder statistics and real-time conversations designed to turn trends into outlooks and forecasts.
Special Networking Dinner hosted by New England Home and Esteem Media - RSVP required.
Never worry about the evenings at New England Home and Esteem Media conferences. We know many sponsors and attendees will make their own plans, but we have tables of 10 booked at Chatham's top restaurants for your first night. We always encourage our community to meet people they don't already know while they are at our events to maximize their experiences and outcomes. Each table will have one representative from New England Home to ensure a lively discussion and fun evening.
Price: $75 inclusive of gratuities and wine. Cocktails can be purchased extra. Reservation required and space is limited and based on first come-first serve.
Tuesday, October 6, 2020
Registration in Monomoy
Pick up your badge and swag bag.
Breakfast at the Chatham Bars Inn Resort
Welcome and Introduction
Keynote: Loyalty Loop: How Small Things Add Up to Big Business
We spend a lot of time telling our clients and prospects how unique we are. But conduct an online search for an interior designer, architect, or builder and you'll quickly find that you and your competitors all sound the same. It's time we stop telling people we're different. Start showing them you're different.
It turns out one of the most effective ways to grow our business isn't filling a funnel with low-quality leads. Instead, treat your loyal clients as your most valuable asset. It's time to exploit your loyalty loop.
The loyalty loop leverages your existing client experience to drive a steady stream of highly valuable, high-margin, new business. In this exhilarating, hour-long session, best-selling author and marketing guru Andrew Davis will help you harness the power of the modern consumer experience. You'll learn how to build anticipation, harness the honeymoon period, and drive inspirational moments that inspire others to act.
Whether you're interested in building your designer brand, increasing your fees, or driving more referrals, the Loyalty Loop creates a powerful business engine that never sleeps.
You'll leave inspired to re-think the way you win over new clients and transform the way you service the customers you already own.
Are you ready to embrace the Loyalty Loop?
Optimizing Value, Niche, Role and Rightful Revenues in Luxury Design Businesses
Have you embraced the real value that your specific luxury design business offers the perfect client? Do you make an appropriately outrageous promise, around that value, and pair it with your own appropriately outrageous ask? Defining, owning, and embracing the power of your niche are first steps to optimizing revenue in any successful creative business environment. After that, it’s about having the right horses and learning to talk to the smallest possible viable audience as a foundation for scaling your business.
11:30AM - 12:15PM
Luxury Home Design Through the Lens
Often overlooked as market trackers, successful luxury design photographers spend more time around projects, reveals, and design professionals than most. Design media and designers are more engaged with their photographers as partners than ever before. They see the trends with objective eyes, and use their craft to highlight the most important elements of any project. In this session you will hear from the most successful luxury design photographers about their conclusions of where design is heading, trends they see inside their large bodies of work, what consumers are asking for, how design pros work best with photographers, and the things they wish they could say to you when you are paying them to shoot for you.
Speakers to be announced
Taking the Lead: EVERYONE IS A LEADER, EITHER BY CHOICE OR DEFAULT
Every interaction presents the opportunity to lead and have a positive impact on others. Great leaders are not only able to motivate, inspire, and bring out the greatness in others, but also in themselves. The question is not whether or not you are a leader; the question is...how will you lead?
Your style of leadership affects the decisions you make and the actions you take. Your business, as it is now, is a result of the decisions you made 3 hours ago as well as 3 years ago. In order to grow your business and grow as a leader, it’s important to understand where you are now, so that you can determine with clarity, where we want to go and grow.
What you will gain:
● Clarity around your reactions to stress as well as how to lessen and manage those reactions
● Increased Clarity and Focus around your vision and goals
● Uncover the unsustainable patterns that are keeping you stuck, lead you to burnout, and keep you from making effective decisions.
● Clarity around the leader you currently are as well as around the leader you want to become
Roundtable Sessions - topics and chairs to be announced
Relevant topics within disciplines or cross-disciplines will be spearheaded by roundtable chairs during the second hour of lunch -- RSVP required and space is limited to first-come, first-served.
Session #5- to be announced
Session #6 - to be announced
Disaster Planning and Recovery
Until very recently, "disaster recovery/planning" was a discipline focused on technical and enterprise infrastructure. The spring of 2020 showed the world that disaster planning and recovery comes in many more shapes and sizes. How did you plan and manage through a pandemic driven economic collapse? Were you ready? Do you know how your peers with the best outcomes behaved around your industry. This session will help organize you and your teams for planning and recovering from disastrous scenarios that might have a significant impact on your business results.
Wednesday, October 7, 2020
Keynote: Madeline Stuart
Madeline Stuart is a leading member of the Los Angeles design community whose projects reflect a collaborative relationship between architecture and furniture, function and form, client and designer.
Over the past 25 years, the work of Madeline Stuart & Associates has been featured in numerous publications including, Architectural Digest, Elle Décor, Veranda, Town & Country, House & Garden and House Beautiful. The firm has been distinguished by its inclusion on the AD100, Architectural Digest‘s prestigious list of the top 100 design & architecture firms.
Referrals without Asking- 5 Simple, Easy-to-Follow Steps to Unleash Your Referral Explosion
Have you ever been told to receive referrals you just “have to ask?” But what if you don’t want to ask? Is there another way to build a business with new clients coming through referrals that you DON’T ask for and is consistent and reliable? Join Stacey Brown Randall of Growth By Referrals for a discussion on how to create a business strategy that can increase your business growth through referrals. With hundreds of her students experiencing a referral explosion, Stacey will share the mindset, principles and strategies she teaches on building a Referral Growth Model that can be executed, automated and measured. There is a better way to generate referrals…you just need to learn how. Let Stacey teach you.
In this session, you will learn:
● The Real Definition of a Referral
● Why the “Asking” Advice is All There Is and Other Old School Referral Triggers
● The Referral Mindset and Who to Generate Referral From
● 3 Keys to Unleash Your Referral Explosion
Stacey Brown Randall
Entrepreneur, Award-Winning Author, Generating Business Referrals Without Asking
Host, Roadmap to Grow Your Business
Session 9 - to be announced
Planning, Funding, and Creative Leverage: Design Business Growth
Sometimes in the process of running successful luxury design businesses, opportunities for significant growth can present themselves organically as we operate and observe. Often, taking advantage of them requires cash before revenue flow; scary and out of step with normal operations of the business entity. Making things even more uncomfortable now, design professionals must embrace creative business strategies to stay relevant and growing.
Nir Bashan of the Creator Mindset believes that most people today are operating with only half their potential brain power; the analytical mindset. 50% of their capacity — at best. He also understands that a large cross-section of principals and owners in the luxury home design industry operate at half their potential, often perplexed why revenues, careers, and growth seem lackluster or stalled. Adam Japko, CEO of Esteem Media learned early in his career that most successful business operators fund growth as a normal, annual, budgeted operating strategy; not a one-off cash raise nor giant financial gamble. Creating new venture funding as part of your own operating strategy is not a big business luxury, it is a smart business operator's magic wand.
Principals and owners in the luxury home design industry will take away:
- How to think strategically about self-funding growth capita
- Using creativity for sustainable innovation
- Three ways creativity can close sales and improve the bottom line
- Making tolerable financial losses part of your plan
- How to use creativity to better relate to the customer
- How thinking different is profitable
CEO, Esteem Media
Co-Founder, Luxury Home Summit
Founder, Design Influencers Conference
World-Renowned Creativity Expert
Founder, The Creator Mindset
Closing Remarks and Conference Adjourns